Google Ads for Service Businesses
Last updated: June 2026
A good website is step 1. Without Google Ads you wait months for SEO rankings while competitors grab the urgent jobs. I set up a geo-targeted Google Ads campaign for your service area, so people searching right now for "drain cleaning Rotterdam" or "emergency plumber Amsterdam" land on your page first.
What you get
A complete setup that starts generating leads immediately — no half-measures or vague "let's just test it".
- Keyword research specific to your service and region
- Campaign structure that doesn't waste money on junk searches
- Geo-targeting at postcode level — only inquiries from your service area
- Conversion tracking on phone clicks, form submits, and WhatsApp
- Ad copy that speaks to urgent jobs and filters out the rest
- Negative keyword list to keep click costs down
What it costs
Transparent: one-time setup fee, monthly management, ad spend separate — that's your money, not my margin.
- Setup: €499 one-time (keyword research, campaign setup, tracking, first ads)
- Management: €299/month (optimization, A/B tests, monthly reports, 3-month minimum)
- Ad spend: paid separately to Google (recommended: €300-€600/month for local service campaigns)
- No setup fee if I also build your website in the same package
Which service businesses does this work for?
This is built for businesses where customers need urgent help and "call now" is the default action.
- Drain cleaning and sewer service companies
- Plumbers and boiler technicians
- Roofers and dormer specialists
- Locksmiths (emergency service)
- Leak detection and moisture control
- Emergency electricians
Frequently Asked Questions
How quickly will I see the first leads?
The campaign goes live within 7 days. First leads (calls or form fills) usually come in within 48 hours of launch, assuming there is active search demand in your region.
What's a realistic monthly ad budget?
For local service businesses (drain cleaning, plumbing, roofing) €300–€600/month in ad spend works. At €500/month in a city like Rotterdam or Amsterdam you can realistically get 15–30 qualified leads per month. Going above €1,000/month only makes sense once the smaller campaign has proven profitable.
What if I don't see results?
In the first 30 days I optimize the campaign based on real data (which keywords convert, which don't). If after 60 days cost-per-lead isn't below your target, we pause management and you get an honest evaluation: often it's market saturation, pricing, or another bottleneck outside the ads.
Can I take over the campaign myself?
Yes. You always own your Google Ads account; I work under your login or as an approved manager. If after 6 months you want to take over, I transfer everything including documentation and dashboards.
Do I need a website for Google Ads?
You need at least one landing page. If you don't have a site, I build one alongside the ads — the combination site + Ads for €1,499 + €499 setup works best because everything is tuned together (conversion tracking, service areas, call button).
Ready for more urgent jobs? Book a free call and we'll check whether your region has enough search volume.
Get in touch